When it comes to making money online, hotel affiliates are some of the best ways out there in the market. Hotel is an expensive product, demanded a lot and in the end generates good affiliate commission. Online hotel booking sites also provide great value as deep room discounts which makes people more likely use them (and make you earn commission). There are a lot of them out there and here in this blog we have reviewed two: HotelsCombined Affiliate Program Review and Agoda hotel affiliate partner program review.
Here, we have compiled some great ways to make money online using hotel affiliates.
Use hotel booking sites instead of individual hotel sites
A lot of hotel groups and individual hotels offer affiliate programs but we believe giving your users more choice (and in return more value) will make more money for you. So go for general hotel reservation web site affiliates like Agoda.com instead of individual hotel affiliates.
Forget About Banners
All hotel affiliates provides super shiny banners which generate little to no money (except for a site which has millions of views). You need some hard work to make money from a hotel affiliate:
Put text links everywhere possible in all articles. For example take a look at this blog post named Bangkok Holiday – From Singapore to Bangkok. Writer at the end of the post tells where he stayed (I stayed in ALoft Hotel Bangkok which is walking distance away from BTS Skytrain Nana station) and how to get there. The hotel’s name is linked to hotels page in Agoda.com with writer’s affiliate ID. These are the best links with high conversion.
Another good conversion link is an image link. For example this blog post named Aloft Bangkok Sukhumvit 11 Hotel Review uses one such link. There is a photo of hotel’s pool in the article and if a visitor clicks on the image he/she is directed to hotel’s site. People like to click on images and images are one of the best places to put affiliate links.
Rotating Linked Images Method
But the best way to make money with a hotel affiliate, in our opinion, is using rotating linked images at the bottom or top of the articles. The method is used here by publicholiday.org. At the end of each article you will see 3 images with links. These images usually are photos of attractive women or locations which makes users impulsively click them. Along with each image is a tagline in text below with an attention-grabbing headline. The images and text change every time you go to a new article and they are links to Agoda.com with affiliate IDs. Click on either the image or the tagline and you’ll be sent over to Agoda and grab yourself a cookie that will get the site owner paid if you purchase.
This method is one of the best method you can employ. Someone coming to your travel site is a potential traveller and hotel booker. Directing them to a booking site even if because they just clicked on an image of a nice beach will place a cookie in their browser and knowledge of your affiliate provider. When they actually need a hotel they are likely to visit the destination again and book room.
A note: This site was sold last year on Flippa and it claimed to make 12,000 USD per month from only Agoda.com affiliate program (there is no other affiliate or CPC on the site). Read the story here 28K Per Month Authority Site Case Study.
Write hotel reviews
If you write your travel blog, you should create a separate article for each hotel you stayed instead of keeping this experience in a more general travel post. For example, this blog post named Aloft Bangkok Sukhumvit 11 Hotel Review is such an article.
HotelsCombined Private Branding
HotelsCombined.com offers private branding (white label) solution which allows seamless integration of their hotel search functionality into your website, with no development costs to you.
Here is an example: Staycation is a favorite holiday mode in Singapore and this niche web site named staycation.sg targets this niche hotel demand. If you go to the site you will be greeted with an ultra simple home page with a search box and some lists like “Best Hotels for Staycation”.
Go for hotel niche
Generalized hotel search is a highly saturated market. So there is a very little chance that your site will appear even in the first page if it is a general hotel site. If you want to make money you need to go niche. So instead of hotels in Las Vegas (Very general), you should go for Staycation in Las Vegas (relatively niche).